George Lakoff’s Frame Lab Messaging Guide

“Trump is a loser, a fraud, and a liar.”

Frame Lab advises calling Trump a loser, a fraud, or a betrayer of trust. A dictator creates an image of power, whereas a loser is a label no strict father/wannabe dictator will admit. 

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Latest Articles

  • “Cultural heroin.” JD Vance on Donald Trump 🏛️
    by Gil Duran
    Ten years ago today, JD Vance published an essay that called Donald Trump “cultural heroin” and “an opioid of the masses”:During this election season, it appears that many Americans have reached for a new pain reliever. It too, promises a quick escape from life’
  • Wannabe Dictator Gets Scraped Off a Wall 🏛️
    by Gil Duran
    Trump's name was scraped off the Kennedy Center wall by court order. Wannabe dictators put their names on things. The law said no.
  • The Nerd Reich Is Coming 🏛️
    by Gil Duran
    Things have been a bit quiet here at FrameLab. That silence has a reason: I have been finishing a book.The Nerd Reich: Silicon Valley Fascism and the War on Democracy will be published on August 18 by Avid Reader Press, an imprint of Simon & Schuster. You can pre-
  • MAGA Plans Fake Emergency To Rig Midterm Elections 🏛️
    by Gil Duran
    Trump's MAGA movement is plotting to steal the midterm elections with a fake national emergency. Here's how to frame it—and what you can do.
  • Strongman, Weak President 🏛️
    by L O L G O P
    Trump's approval hits 37% as his strongman psychology prevents him from fixing the economy he broke. The strict father model is now his trap.